Projects

"LAND OF CONTRAST" - promotion for Mozambique's tourism industry
 
The project “Mozambique - Sounds in Paradise” is a unique PR project initiated by SONCA international to promote Mozambique's tourist industry - Africa's rising star in tourism.

Limpopo National Park, April 2008: For the first time in history, a symphonic orchestra was performing classical music in an African national park. These UNIQUE and UNSEEN images of breathtaking nature and wild life truly represent a “World Premiere”. And the entire project is financed through a public private sponsorship in support of Mozambique's Ministry of Tourism.

Mozambique's claim “Land of contrast” is visualized in the form of surprising and unseen images of the two Mozambican opera singers - Stella Mendonça & Sonia Mocumbi, accompanied by 53 members of the French Symphonic Orchestra of Pontarlier in the “National Park of Limpopo” and in harmony with Mozambique's nature and wild life.

But this initiative goes well beyond the marketing of Mozambique’s tourism and national parks - the spot promotes the new image of a rising country - rich in nature and hospitality connecting natives with international cultural values.

Excellency, innovation and sustainability remain our main goals – having the ambition to support further economic and cultural developments by offering long-term promotion for tourism in Mozambique.

How to download or embed this clip to your website!

Check out tourism in
Mozambique and Southern Africa


We are in the process of preparing
our cultural programm for 2010.
Please JOIN this exciting initiative
and become a partner or sponsor!
Concept of the promotion spot - the claim “Land of contrast”

The video shooting took place in the National Park LIMPOPO, April 14, 2008 under all most perfect weather and light condition - allowing us to shoot video impressions with the orchestra during four hours, including a fabulous sun-set. However, the six hours of traveling to Massingir and a further two hours within the park to reach the perfect film location with a crew of over 60 people including transport of technical equipment and the music instruments will remain unforgettable for everybody involved in this adventure!

SONCA international produced the clip in collaboration with Cheese & Chocolate, a young and dynamic video and multimedia production company in Zurich, Switzerland. The simple concept surprises with cross-fading images, showing the symphonic orchestra in the Limpopo National Park alternating with unseen impressions of Mozambique's nature and wildlife.

During the whole month of September 2008, SONCA's team was visiting Mozambique's major touristic attractions and historic locations in order to capture the best possible video footage of Mozambique's tourism high-lights.

What our PARTNERS & the PRESS
say about this project:

 

Co-producer:

 

Presenting Sponsor:

 

Sponsors:

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Production Partner:

 

Credits & rights of authors:

Symphonic Orchestra of Pontarlier France

Stella Mendonça & Sonia Mocumbi

Jonathan Williams - www.carrfoundation.org

Cindy & Russell Campell - www.oceansenseproductions.com

James Ewen - www.earthmedia.co.uk

National Geographic - www.nationalgeographic.com

Chico Carneiro & Andreas F. Ziegler - SONCA international

 

© 1998 - 2008 Stella Mendonça & SONCA international - all rights reserved